Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing - Nigel Piercy - Books - Taylor & Francis Ltd - 9781138980310 - November 26, 2015
In case cover and title do not match, the title is correct

Nigel Piercy
Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

Price
$ 76.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 29 - Aug 10
Get notified about new Nigel Piercy releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

242 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138980310
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

More by Nigel Piercy

Show all

More from the same publisher

See all of Nigel Piercy ( e.g. Paperback Book and Hardcover Book )