Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations - Chew, Celine (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9781138879447 - April 23, 2015
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Chew, Celine (Cardiff University, UK)
Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations 1st edition

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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

260 pages, 17 Line drawings, black and white; 32 Tables, black and white; 17 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 23, 2015
ISBN13 9781138879447
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 150 × 220 × 10 mm   ·   385 g
Language English  

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