Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations - Chew, Celine (Cardiff University, UK) - Books - Taylor & Francis Ltd - 9780415453042 - April 1, 2009
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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations 1st edition

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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.


278 pages, 17 black & white illustrations, 32 black & white tables, 17 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2009
ISBN13 9780415453042
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 159 × 229 × 20 mm   ·   518 g
Language English  

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