Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy - Paul C. Lubin - Books - Taylor & Francis Ltd - 9781138864160 - February 27, 2015
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Paul C. Lubin
Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy 1st edition

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Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.

128 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 27, 2015
ISBN13 9781138864160
Publishers Taylor & Francis Ltd
Pages 128
Dimensions 150 × 220 × 10 mm   ·   204 g
Language English  

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