Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy - Paul C. Lubin - Books - Taylor & Francis Ltd - 9780415996013 - August 12, 2010
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Paul C. Lubin
Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy 1st edition

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Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.

144 pages, 20 black & white tables, 10 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 12, 2010
ISBN13 9780415996013
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 160 × 237 × 15 mm   ·   342 g
Language English  

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