Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies - Haropoulou, Mary (University of Western Sydney, Australia) - Books - Taylor & Francis Ltd - 9781138855052 - December 4, 2018
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Haropoulou, Mary (University of Western Sydney, Australia)
Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1st edition

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Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2018
ISBN13 9781138855052
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 241 × 165 × 13 mm   ·   394 g
Language English  

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