Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies - Haropoulou, Mary (University of Western Sydney, Australia) - Books - Taylor & Francis Ltd - 9780367504120 - December 18, 2020
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Haropoulou, Mary (University of Western Sydney, Australia)
Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1st edition

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Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.

168 pages, 37 Line drawings, black and white; 38 Tables, black and white; 37 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2020
ISBN13 9780367504120
Publishers Taylor & Francis Ltd
Pages 180
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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