Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing - Nigel Piercy - Books - Taylor & Francis Ltd - 9781138793149 - August 22, 2014
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Nigel Piercy
Managing Marketing Information (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

242 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138793149
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 156 × 234 × 18 mm   ·   476 g
Language English  

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