Tell your friends about this item:
Marketing Budgeting (RLE Marketing): A Political and Organisational Model - Routledge Library Editions: Marketing Nigel Piercy 1st edition
Price
$ 179.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 29 - Aug 10
Get notified about new Nigel Piercy releases
Our customers say:
Add to your iMusic wish list
Marketing Budgeting (RLE Marketing): A Political and Organisational Model - Routledge Library Editions: Marketing
Nigel Piercy
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
542 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 2014 |
| ISBN13 | 9781138790896 |
| Publishers | Taylor & Francis Ltd |
| Pages | 542 |
| Dimensions | 156 × 234 × 28 mm · 816 g |
| Language | English |
More by Nigel Piercy
Show all
More from the same publisher
See all of Nigel Piercy ( e.g. Hardcover Book and Paperback Book )