Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Routledge Studies in Rhetoric and Stylistics - Ferrari, Federica (University of Bologna, Italy) - Books - Taylor & Francis Ltd - 9781138732414 - October 19, 2018
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Ferrari, Federica (University of Bologna, Italy)
Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Routledge Studies in Rhetoric and Stylistics 1st edition

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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 2018
ISBN13 9781138732414
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 236 × 160 × 17 mm   ·   540 g
Language English  

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