Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Routledge Studies in Rhetoric and Stylistics - Ferrari, Federica (University of Bologna, Italy) - Books - Taylor & Francis Ltd - 9780367584245 - June 30, 2020
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Ferrari, Federica (University of Bologna, Italy)
Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives - Routledge Studies in Rhetoric and Stylistics 1st edition

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This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

270 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2020
ISBN13 9780367584245
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 226 × 152 × 25 mm   ·   416 g
Language English  

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