The Influence of Values on Consumer Behaviour: The value compass - Kostelijk, Erik (Amsterdam University of Applied Sciences, The Netherlands) - Books - Taylor & Francis Ltd - 9781138676473 - August 3, 2016
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Kostelijk, Erik (Amsterdam University of Applied Sciences, The Netherlands)
The Influence of Values on Consumer Behaviour: The value compass 1st edition

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This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

240 pages, 31 black & white tables, 22 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 3, 2016
ISBN13 9781138676473
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 256 × 165 × 19 mm   ·   500 g
Language English  

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