The Influence of Values on Consumer Behaviour: The value compass - Kostelijk, Erik (Amsterdam University of Applied Sciences, The Netherlands) - Books - Taylor & Francis Ltd - 9781138489554 - January 22, 2018
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Kostelijk, Erik (Amsterdam University of Applied Sciences, The Netherlands)
The Influence of Values on Consumer Behaviour: The value compass 1st edition

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This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

200 pages, 22 Line drawings, black and white; 31 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2018
ISBN13 9781138489554
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 232 × 157 × 18 mm   ·   370 g
Language English  

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