Digital Advertising: Theory and Research - Shelly Rodgers - Books - Taylor & Francis Ltd - 9781138654457 - February 27, 2017
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Shelly Rodgers
Digital Advertising: Theory and Research 3rd edition

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This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

496 pages, 20 black & white illustrations, 17 black & white tables, 10 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 27, 2017
ISBN13 9781138654457
Publishers Taylor & Francis Ltd
Pages 466
Dimensions 157 × 232 × 26 mm   ·   696 g
Language English  
Editor Rodgers, Shelly (University of Missouri, USA)
Editor Thorson, Esther (Michigan State University, USA)

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