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Advertising Theory - Routledge Communication Series Shelly Rodgers 2nd edition
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Advertising Theory - Routledge Communication Series
Shelly Rodgers
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
548 pages, 27 Line drawings, black and white; 10 Tables, black and white; 27 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 1, 2019 |
| ISBN13 | 9780815382508 |
| Publishers | Taylor & Francis Inc |
| Pages | 548 |
| Dimensions | 147 × 224 × 31 mm · 804 g |
| Language | English |
| Editor | Rodgers, Shelly (University of Missouri, USA) |
| Editor | Thorson, Esther (Michigan State University, USA) |
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