Co-Creation, Innovation and New Service Development: The Case of Videogames Industry - Routledge Interpretive Marketing Research - Czarnota, Jedrzej (Trilateral Research Ltd, UK) - Books - Taylor & Francis Ltd - 9781138636590 - December 19, 2017
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Czarnota, Jedrzej (Trilateral Research Ltd, UK)
Co-Creation, Innovation and New Service Development: The Case of Videogames Industry - Routledge Interpretive Marketing Research 1st edition

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This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, organization studies and creativity management.

228 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 19, 2017
ISBN13 9781138636590
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 239 × 161 × 21 mm   ·   488 g
Language English  

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