Co-Creation, Innovation and New Service Development: The Case of Videogames Industry - Routledge Interpretive Marketing Research - Czarnota, Jedrzej (Trilateral Research Ltd, UK) - Books - Taylor & Francis Ltd - 9780367886950 - December 5, 2019
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Czarnota, Jedrzej (Trilateral Research Ltd, UK)
Co-Creation, Innovation and New Service Development: The Case of Videogames Industry - Routledge Interpretive Marketing Research 1st edition

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This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga

228 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2019
ISBN13 9780367886950
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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