Luxury and Fashion Marketing: The Global Perspective - Routledge Studies in Marketing - Satyendra Singh - Books - Taylor & Francis Ltd - 9781138576438 - December 7, 2020
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Satyendra Singh
Luxury and Fashion Marketing: The Global Perspective - Routledge Studies in Marketing 1st edition

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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

128 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2020
ISBN13 9781138576438
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 236 × 156 × 17 mm   ·   366 g
Language English  

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