Luxury and Fashion Marketing: The Global Perspective - Routledge Studies in Marketing - Satyendra Singh - Books - Taylor & Francis Ltd - 9780367650834 - August 1, 2022
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Satyendra Singh
Luxury and Fashion Marketing: The Global Perspective - Routledge Studies in Marketing

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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2022
ISBN13 9780367650834
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 228 × 152 × 15 mm   ·   240 g
Language English  

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