Marketing Public Policy: Complexity, Hurts and Minefields - Nair, Basskaran (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore) - Books - Taylor & Francis Ltd - 9781138559974 - February 28, 2018
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Nair, Basskaran (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore)
Marketing Public Policy: Complexity, Hurts and Minefields 1st edition

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This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2018
ISBN13 9781138559974
Publishers Taylor & Francis Ltd
Pages 160
Dimensions 234 × 158 × 20 mm   ·   264 g
Language English  

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