Marketing Public Policy: Complexity, Hurts and Minefields - Nair, Basskaran (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore) - Books - Taylor & Francis Ltd - 9781138559967 - February 27, 2018
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Nair, Basskaran (Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore)
Marketing Public Policy: Complexity, Hurts and Minefields 1st edition

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This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 27, 2018
ISBN13 9781138559967
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 150 × 220 × 20 mm   ·   362 g
Language English  

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