Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research - James, Melanie (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9781138497368 - April 3, 2018
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James, Melanie (University of Newcastle, Australia)
Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research 1st edition

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This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

228 pages, 2 Line drawings, black and white; 12 Tables, black and white; 2 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2018
ISBN13 9781138497368
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 232 × 156 × 19 mm   ·   384 g
Language English  

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