Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research - James, Melanie (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9780415532631 - June 6, 2014
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James, Melanie (University of Newcastle, Australia)
Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research 1st edition

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This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

242 pages, 2 black & white illustrations, 12 black & white tables, 2 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 2014
ISBN13 9780415532631
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 155 × 242 × 19 mm   ·   496 g
Language English  

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