The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781138489097 - September 25, 2023
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The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

480 pages, 19 Tables, black and white; 38 Line drawings, black and white; 2 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 25, 2023
ISBN13 9781138489097
Publishers Taylor & Francis Ltd
Pages 480
Dimensions 150 × 220 × 10 mm   ·   940 g
Language English  
Editor Schlegelmilch, Bodo B.
Editor Winer, Russell S.

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