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The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication 1st edition
The Routledge Companion to Strategic Marketing - Routledge Companions in Marketing, Advertising and Communication
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
576 pages, 36 Line drawings, black and white; 5 Halftones, black and white; 17 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 25, 2020 |
| ISBN13 | 9781138489080 |
| Publishers | Taylor & Francis Ltd |
| Pages | 480 |
| Dimensions | 150 × 220 × 20 mm · 816 g |
| Language | English |
| Editor | Schlegelmilch, Bodo B. |
| Editor | Winer, Russell S. |