Digital Dawn in Adland: Transforming Australian Agencies - Routledge Studies in the History of Marketing - Crawford, Robert (RMIT, Australia) - Books - Taylor & Francis Ltd - 9781138393882 - June 17, 2021
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Crawford, Robert (RMIT, Australia)
Digital Dawn in Adland: Transforming Australian Agencies - Routledge Studies in the History of Marketing 1st edition

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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.

200 pages, 1 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 17, 2021
ISBN13 9781138393882
Publishers Taylor & Francis Ltd
Pages 166
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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