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Digital Dawn in Adland: Transforming Australian Agencies - Routledge Studies in the History of Marketing Crawford, Robert (RMIT, Australia)
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Digital Dawn in Adland: Transforming Australian Agencies - Routledge Studies in the History of Marketing
Crawford, Robert (RMIT, Australia)
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
166 pages, 1 Tables, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 9, 2023 |
| ISBN13 | 9781032016634 |
| Publishers | Taylor & Francis Ltd |
| Pages | 166 |
| Dimensions | 150 × 220 × 10 mm · 330 g |
| Language | English |
