Advertising Management - Donald W Jugenheimer - Books - Taylor & Francis Ltd - 9781138178199 - September 1, 2016
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Donald W Jugenheimer
Advertising Management 1st edition

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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2016
ISBN13 9781138178199
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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