Advertising Management - Donald W Jugenheimer - Books - Taylor & Francis Ltd - 9780765622600 - April 15, 2009
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Donald W Jugenheimer
Advertising Management 1st edition

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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

288 pages, tables, figures, sidebars, discussion questions, references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2009
ISBN13 9780765622600
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 189 × 246 × 8 mm   ·   408 g
Language English  

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