Team Sports Marketing - Kirk Wakeland - Books - Taylor & Francis Ltd - 9781138171602 - April 24, 2016
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Kirk Wakeland
Team Sports Marketing 1st edition

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In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2016
ISBN13 9781138171602
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 259 × 178 × 20 mm   ·   708 g
Language English  

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