Team Sports Marketing - Kirk Wakeland - Books - Taylor & Francis Ltd - 9780750679794 - December 8, 2006
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Kirk Wakeland
Team Sports Marketing 1st edition

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In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

288 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 8, 2006
ISBN13 9780750679794
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 229 × 151 × 23 mm   ·   448 g
Language English  

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