Essentials of International Marketing - Donald L. Brady - Books - Taylor & Francis Ltd - 9781138140530 - April 22, 2016
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Donald L. Brady
Essentials of International Marketing 1st edition

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Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

432 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 22, 2016
ISBN13 9781138140530
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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