Essentials of International Marketing - Donald L. Brady - Books - Taylor & Francis Ltd - 9780765624758 - August 15, 2010
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Donald L. Brady
Essentials of International Marketing 1st edition

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Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

432 pages, exhibits, glossary, bibliographic references, company index, subject index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2010
ISBN13 9780765624758
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 189 × 246 × 233 mm   ·   793 g
Language English  

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