Tell your friends about this item:
Innovative Marketing Communications - Events Management Guy Masterman 1st edition
Ordered from remote warehouse
Our customers say:
Also available as:
Innovative Marketing Communications - Events Management
Guy Masterman
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
346 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 29, 2015 |
| ISBN13 | 9781138129726 |
| Publishers | Taylor & Francis Ltd |
| Pages | 352 |
| Dimensions | 253 × 195 × 28 mm · 852 g |
| Language | English |
More by Guy Masterman
Show all
Mere med samme udgiver
See all of Guy Masterman ( e.g. Hardcover Book and Paperback Book )