Innovative Marketing Communications - Events Management - Guy Masterman - Books - Taylor & Francis Ltd - 9780750663618 - October 3, 2005
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Guy Masterman
Innovative Marketing Communications - Events Management 1st edition

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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

288 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2005
ISBN13 9780750663618
Publishers Taylor & Francis Ltd
Pages 344
Dimensions 188 × 242 × 22 mm   ·   658 g
Language English  

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