Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research - Amy Thurlow - Books - Taylor & Francis Ltd - 9781138064324 - November 5, 2018
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Amy Thurlow
Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research 1st edition

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This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

132 pages, 1 Line drawings, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 2018
ISBN13 9781138064324
Publishers Taylor & Francis Ltd
Pages 140
Dimensions 241 × 161 × 15 mm   ·   372 g
Language English  

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