Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research - Amy Thurlow - Books - Taylor & Francis Ltd - 9780367665036 - September 30, 2020
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Amy Thurlow
Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity - Routledge New Directions in PR & Communication Research 1st edition

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This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

132 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9780367665036
Publishers Taylor & Francis Ltd
Pages 132
Dimensions 232 × 155 × 11 mm   ·   232 g
Language English  

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