The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - - Books - Taylor & Francis Ltd - 9781138008946 - July 4, 2014
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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace 1st edition

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This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

136 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 2014
ISBN13 9781138008946
Publishers Taylor & Francis Ltd
Pages 136
Dimensions 150 × 220 × 10 mm   ·   270 g
Language English  
Editor Kitchen, Philip (Brock university, Canada)
Editor Patti, Charles (University of Denver, Colorado)
Editor Schultz, Don (Northwestern University, USA)

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