The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - - Books - Taylor & Francis Ltd - 9780415668927 - April 28, 2011
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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace 1st edition

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This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

136 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 28, 2011
ISBN13 9780415668927
Publishers Taylor & Francis Ltd
Pages 142
Dimensions 183 × 253 × 13 mm   ·   420 g
Language English  
Editor Kitchen, Philip (Brock university, Canada)
Editor Patti, Charles (University of Denver, Colorado)
Editor Schultz, Don (Northwestern University, USA)

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