Alternate Reality Games: Promotion and Participatory Culture - Routledge Critical Advertising Studies - Stephanie Janes - Books - Taylor & Francis Ltd - 9781032338125 - June 13, 2022
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Stephanie Janes
Alternate Reality Games: Promotion and Participatory Culture - Routledge Critical Advertising Studies

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Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2022
ISBN13 9781032338125
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 215 × 136 × 12 mm   ·   190 g
Language English  

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