Alternate Reality Games: Promotion and Participatory Culture - Routledge Critical Advertising Studies - Stephanie Janes - Books - Taylor & Francis Inc - 9780815386803 - August 13, 2019
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Stephanie Janes
Alternate Reality Games: Promotion and Participatory Culture - Routledge Critical Advertising Studies 1st edition

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Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

134 pages, 2 Halftones, black and white; 2 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 13, 2019
ISBN13 9780815386803
Publishers Taylor & Francis Inc
Pages 134
Dimensions 144 × 223 × 15 mm   ·   300 g
Language English  

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