Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies - Gloria Dagnino - Books - Taylor & Francis Ltd - 9781032337524 - June 13, 2022
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Gloria Dagnino
Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies

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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

120 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 13, 2022
ISBN13 9781032337524
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 214 × 137 × 11 mm   ·   164 g
Language English  

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