Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies - Gloria Dagnino - Books - Taylor & Francis Inc - 9780815348528 - December 4, 2019
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Gloria Dagnino
Branded Entertainment and Cinema: The Marketisation of Italian Film - Routledge Critical Advertising Studies 1st edition

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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

152 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2019
ISBN13 9780815348528
Publishers Taylor & Francis Inc
Pages 110
Dimensions 223 × 143 × 13 mm   ·   268 g
Language English  

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