Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland - Routledge Studies in Marketing - Bryla, Pawel (University of Lodz, Poland.) - Books - Taylor & Francis Ltd - 9781032269023 - May 27, 2024
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Bryla, Pawel (University of Lodz, Poland.)
Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland - Routledge Studies in Marketing

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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

336 pages, 115 Tables, black and white; 30 Line drawings, black and white; 30 Halftones, black and w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9781032269023
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 150 × 220 × 10 mm   ·   660 g
Language English  

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