Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland - Routledge Studies in Marketing - Bryla, Pawel (University of Lodz, Poland.) - Books - Taylor & Francis Ltd - 9781032269009 - October 6, 2022
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Bryla, Pawel (University of Lodz, Poland.)
Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland - Routledge Studies in Marketing

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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

368 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2022
ISBN13 9781032269009
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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