Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research - Hirschman, Elizabeth (Rutgers University, USA) - Books - Taylor & Francis Ltd - 9781032242569 - December 13, 2021
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Hirschman, Elizabeth (Rutgers University, USA)
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research

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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

108 pages, 40 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2021
ISBN13 9781032242569
Publishers Taylor & Francis Ltd
Pages 108
Dimensions 150 × 220 × 10 mm   ·   167 g
Language English  

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