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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management Harleen Kaur
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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management
Harleen Kaur
"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
202 pages, 9 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 2021 |
| ISBN13 | 9781032239057 |
| Publishers | Taylor & Francis Ltd |
| Pages | 202 |
| Dimensions | 150 × 220 × 10 mm · 244 g |
| Language | English |
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