Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management - Harleen Kaur - Books - Taylor & Francis Ltd - 9781032239057 - December 13, 2021
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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management

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"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.


202 pages, 9 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2021
ISBN13 9781032239057
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 150 × 220 × 10 mm   ·   244 g
Language English  

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