Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management - Harleen Kaur - Books - Taylor & Francis Ltd - 9780367408893 - February 1, 2020
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Harleen Kaur
Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families - Routledge Focus on Business and Management 1st edition

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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

190 pages, 49 Tables, black and white; 9 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2020
ISBN13 9780367408893
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 145 × 223 × 13 mm   ·   372 g
Language English  

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