Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032175591 - September 30, 2021
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Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing

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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

276 pages, 13 Illustrations, black and white; 13 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2021
ISBN13 9781032175591
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 150 × 220 × 10 mm   ·   385 g
Language English  
Editor Hinson, Robert Ebo
Editor Maringe, Felix
Editor Mogaji, Emmanuel

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