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Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing 1st edition
Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
260 pages, 13 Line drawings, black and white; 11 Tables, black and white; 13 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 23, 2020 |
| ISBN13 | 9780367336356 |
| Publishers | Taylor & Francis Ltd |
| Pages | 260 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | English |
| Editor | Hinson, Robert Ebo |
| Editor | Maringe, Felix |
| Editor | Mogaji, Emmanuel |